Cynthia Markets for Today

What’s Different Today in Small Business?

I came across a blog post that I’d like to share with you.  Seth Godin has written best-selling books on marketing and has the most popular marketing blog on the internet.  I am always amazed at his great advice and innovative ideas for marketing.  Seth Godin’s Blog Post today talked about how you would do things differently if you started your business today. 

Today’s small business has many more challenges than in the past.  We know the internet has changed the way we once did business.  There are so many more aspects to marketing that businesses have to think about in order to be successful.  Having a brand image in addition to thinking about how to get involved in all the social media tools that are out there can be overwelming.  The small business owner must take all this new technology into serious consideration or perhaps be left behind. 

Reaching out to others to gather ideas is something that I find to be a very valuable tool in my business.  Just hearing a word or two that gets my brain power going can be exciting and worth the conversation from which it came.  So my advice to all of you in small businesses?  Brand your image, find the social media tools that work best for you, and get networking with your collegues.  Success may be closer than you think!